VIDEO SEARCH ENGINE OPTIMIZATION

VSEO is the process of applying SEO strategy to video to ensure that it attracts as much traffic as possible. Hosted or on-site video is described,titled and tagged on your website and then Posted or Off-site optimized by strategically & systematically posting multiple videos on multiple video sharing sites, blogs, social bookmarks and iTunes under multiple target keywords. VSEO is to put it in a way that everyone can understand is optimizing your videos to drive as much traffic to them as humanly possible.

VSEO has been around for a little while now, however the impact its going to have on the way we market our products is going to make a big difference. In 2007 Google launches USI (Universal Search Initiative) which means now that they will be merging news video and images into the serps.

Ok so what does this mean?

This means that using the correct optimization methods with your videos, you will be along side Mr CEO who spends 2million to reach the top spot on google, while your got there for free. Now VSEO to explain it simply is either the optimization of the videos you send out to the video sharing sites, or the optimization of video through your own website. So instead of having videos out there that link back to google video or Youtube, it links back to your site there for enabling your website to rank higher on the serps.

So how do we optimize our videos, well this still remains a bit unstable because at this very moment it is not possible for search engines to read actual video content. Search engines have to be told what the actual video is by using text and various other methods like meta-data. So lets look at the bigger picture, fundamentally its about optimizing your whole website for your video content, pages,embedded meta-data, text around the video, how fast your pages load.

All of the above come into play when optimizing video on either your own site or video sharing sites.

You have to look at VSEO as an extension of your day to day SEO strategies, if you want to get more views on your videos to get higher up video sharing sites optimize.

If you want to drive more traffic to your website through videos optimize, this new wave of VSEO is still in its baby stages and there is much more work to be done.

YouTube

Why is VSEO so important, with 425 million unique visitors a month wordwide, YouTube is the fifth largest website in the world. Here in the U.S., 134.4 million viewers watched more than 13 billion videos on YouTube in December 2009, according to the latest data from comScore Video Metrix. In the U.K., 18.5 million unique visitors watch 2.4 billion videos on YouTube a month.